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Google Algorithms:

Background behind Google Penalties

Our team understand the importance of helping your website achieve good rankings in search engine results. Our experienced team have a firm understanding of how Google penalizes websites, helping you increase your ranking, traffic and revenue.

Google penalizes websites for a number of reasons. The main reason is that the site uses manipulative methods to increase rankings and the other is providing visitors with a poor experience. These are important mistakes that you will want to stay clear of to help your business grow in a competitive online environment.

What to Look For

Manipulative methods include both on and off site solutions. To understand these you need to know that onsite means methods used in the construction of your website, while off-site is the backlinks used by Google to determine your authority and to gain their trust.

Penalties come in the form of algorithms or they are manually set in place. Google regularly reviews sites, determining how you follow their specific guidelines. If your site is manually penalized it means they have visited your site and determined that you have breached some of their guidelines. When algorithms penalize your site, your site has triggered one of the safeguards of the algorithm.

There are two algorithms that will have an impact on your site and penalize you accordingly, this is Penguin and Panda. Panda is an algorithm that rates how easy your site is to use along with the quality of content you provide. Panda is updated regularly and rolls out monthly. Penguin is the algorithm that looks for sites that overstuffs keywords and over optimizes the site. Penguin isn’t updated as often as Panda and usually rolls out at various intervals throughout the year.

What you need to be aware of is that these penalties can relate to pages on your site or your entire site can be penalized. Google will determine how many of your pages breach their set guidelines, too many pages breaching their guidelines will result in the entire site being penalized, where a page or two will only result in those pages being penalized in search results.

Serious cases have resulted in entire sites being removed from the index. In cases where you notice your site drop a few positions, you probably haven’t been penalized. These instances could be related to a number of other factors including the fact that some of the other websites that were previously listed below you have improved their authority and trust or Google updated one of their algorithms and it has rated your site slightly differently.

The problem that many customers find is that they are penalized on work completed on their site months or years ago. Many find that their site has been enjoying high rankings and once the algorithm rolls out, the things they had in place which achieved good results is suddenly the same thing that results in a penalty.

List of HTTP Status Codes

Code Meaning Description

  1.     100 Continue Confirms the client about the arrival of the first part of the request and informs to continue with the rest of the request or ignore if the request has been fulfilled
  2.     101 Switching Protocols Informs the client about the server switching the protocols to that specified in the Upgrade message header field during the current connection.
  3.     200 OK Standard response for successful requests
  4.     201 Created Request fulfilled and new resource created
  5.     202 Accepted Request accepted, but not yet processed
  6.     203 Non-Authoritative Information Returned meta information was not the definitive set from the origin server.
  7.     204 No Content Request succeeded without requiring the return of an entity-body
  8.     205 Reset Content Request succeeded but require resetting of the document view that caused the request
  9.     206 Partial Content Partial GET request was successful
  10.     300 Multiple Choices Requested resource has multiple choices at different locations.
  11.     301 Moved Permanently Resource permanently moved to a different URL.
  12.     302 Found Requested resource was found under a different URL but the client should continue to use the original URL.
  13.     303 See Other Requested response is at a different URL and can be accessed only through a GET command.
  14.     304 Not Modified Resource not modified since the last request.
  15.     305 Use Proxy Requested resource should be accessed through the proxy specified in the location field.
  16.     306 No Longer Used Reserved for future use
  17.     307 Temporary Redirect Resource has been moved temporarily to a different URL.
  18.     400 Bad Request Syntax of the request not understood by the server.
  19.     401 Not Authorized Request requires user authentication
  20.     402 Payment Required Reserved for future use.
  21.     403 Forbidden Server refuses to fulfill the request.
  22.     404 Not Found Document or file requested by the client was not found.
  23.     405 Method Not Allowed Method specified in the Request-Line was not allowed for the specified resource.
  24.     406 Not Acceptable Resource requested generates response entities that has content characteristics not specified in the accept headers.
  25.     407 Proxy Authentication Required Request requires the authentication with the proxy.
  26.     408 Request Timeout Client fails to send a request in the time allowed by the server.
  27.     409 Conflict Request was unsuccessful due to a conflict in the state of the resource.
  28.     410 Gone Resource requested is no longer available with no forwarding address
  29.     411 Length Required Server doesn’t accept the request without a valid Content-Length header field.
  30.     412 Precondition Failed Precondition specified in the Request-Header field returns false.
  31.     413 Request Entity Too Large Request unsuccessful as the request entity is larger than that allowed by the server
  32.     414 Request URL Too Long Request unsuccessful as the URL specified is longer than the one, the server is willing to process.
  33.     415 Unsupported Media Type Request unsuccessful as the entity of the request is in a format not supported by the requested resource
  34.     416 Requested Range Not Satisfiable Request included a Range request-header field without any range-specifier value
  35.     417 Expectation Failed Expectation given in the Expect request-header was not fulfilled by the server.
  36.     422 Unprocessable Entity Request well-formed but unable to process because of semantic errors
  37.     423 Locked Resource accessed was locked
  38.     424 Failed Dependency Request failed because of the failure of a previous request
  39.     426 Upgrade Required Client should switch to Transport Layer Security
  40.     500 Internal Server Error Request unsuccessful because of an unexpected condition encountered by the server.
  41.     501 Not Implemented Request unsuccessful as the server could not support the functionality needed to fulfill the request.
  42.     502 Bad Gateway Server received an invalid response from the upstream server while trying to fulfill the request.
  43.     503 Service Unavailable Request unsuccessful to the server being down or overloaded.
  44.     504 Gateway Timeout Upstream server failed to send a request in the time allowed by the server.
  45.     505 HTTP Version Not Supported Server does not support the HTTP version specified in the request.

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